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Identity & Brand
Marketing & Advertising


A luxury boutique hotel located in downtown Chicago’s River North district, the Amalfi Hotel Chicago offers the ultimate in modern style and hospitality. Centrally located near Michigan Avenue and the Loop, the Amalfi is a distinguished downtown escape for both business and leisure travelers. It is the perfect blend of elegant design, luxury amenities and attentive service.

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This hotel was first built as an elite boutique corporate extended stay hotel. New ownership and management hired us to lightly re-brand the hotel and re-position it to a full open market of potential customers. We needed to re-adjust their message in all mediums: print, web, direct mail, magazine and newsprint as well as point of purchase.

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